Privacy Policy

Last Updated: November 20th, 2025

Superior Offroad (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, shop with us, or interact with our services, including SMS communications and appointment booking through our CRM system.

By accessing our website or submitting your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information

• Name
• Phone number
• Email address
• Billing/shipping address
• Vehicle information (if applicable)
• Any information submitted through forms, calendars, or checkout pages

1.2 Automatically Collected Information

• IP address
• Browser type
• Device information
• Pages viewed
• Cookies and tracking technologies

1.3 Payment Information

Payments on our site are handled through secure third-party processors.

We do not store or access full credit card numbers.

2. How We Use Your Information

We use your information to:

• Provide and manage services
• Process bookings and orders
• Respond to inquiries
• Send appointment reminders and updates
• Send SMS notifications (with your consent or legitimate business relationship)
• Improve website performance
• Send marketing communications (only if you opt in)

3. SMS/Text Messaging

By submitting your phone number through our website, forms, or booking system, you agree to receive SMS messages from Superior Offroad, which may include:

• Appointment confirmations
• Appointment reminders
• Follow-up messages
• Service notifications
• Customer service responses
• Optional promotional messages

3.1 Opt-Out

You may opt out at any time by replying STOP to any message.

Message and data rates may apply.

3.2 Consent

Consent is not a condition of purchase.

Your phone number will only be used in accordance with this Privacy Policy and TCPA regulations.

4. How We Share Your Information

We do not sell your personal information.

We may share your information with:

• Service providers (e.g., GoHighLevel CRM, email services, analytics tools)
• Payment processors
• Marketing or advertising tools (if opted in)
• Legal authorities if required by law

All third-party partners follow strict data protection standards.

5. Cookies & Tracking Technologies

We use cookies, tags, pixels, and analytics tools to:

• Improve website performance
• Track user behavior
• Personalize content
• Run advertising (e.g., Google & Meta retargeting)

You may disable cookies at any time through your browser.

6. Data Security

We follow industry-standard security measures to protect your information.

However, no online transmission is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices.

8. Children’s Privacy

Our services are not directed to individuals under 18.

We do not knowingly collect information from children.

9. Your Rights

Depending on your location, you may have rights to:

• Access your information
• Correct or update your information
• Request deletion
• Opt out of marketing
• Restrict data processing

To make a request, contact us at the email below.

10. Contact Us

If you have questions about this Privacy Policy, contact:

Superior Offroad

📧 contact@superioroffroad.org

📍 Cape Coral / Fort Myers, Florida

11. Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with a new “Last Updated” date.